Since 1989, L Catterton’s funds have made more than 250 investments in leading consumer brands across all segments of the consumer industry. L Catterton focuses on well-positioned and distinctive consumer businesses in attractive and growing categories of interest. These businesses are primarily market-leading growth companies in the Firm’s core focus areas, with growth fueled by compelling and identifiable consumer-demand fundamentals. L Catterton’s category-first approach is aimed at truly understanding what matters most to consumers in order to subsequently identify the specific categories and companies that will benefit from those consumer preferences. At the heart of this approach is their constant pursuit of grasping how various types of trends—demographic, psychographic, technological, geographic, and socioeconomic—will drive and impact consumer preferences and purchasing decisions.