2024 Top CEO
CEO Overview

On June 17, 2020, Salt Creek Capital made a strategic acquisition by adding IT Assist, a prominent TeamLogic IT franchise operator based in Philadelphia, Pennsylvania, to its portfolio. The acquisition marked a pivotal juncture in the company’s trajectory, with Pratik Roychoudhury assuming the roles of CEO and President. In the span of three years, under Pratik’s stewardship, IT Assist has achieved remarkable growth. Initial metrics at acquisition revealed a trailing twelve-month (TTM) adjusted EBITDA of $1.2 million, leading to an acquisition price of $6.9 million. Fast forward to June 30, 2022, and IT Assist’s valuation had surged to $22.1 million, showcasing a remarkable compounded annual growth rate (CAGR) of 47%. This strategic journey has yielded an impressive total cash return of 5.09x in just three years.

Pratik’s journey as a visionary leader extends beyond IT Assist. Before his tenure at IT Assist, he successfully helmed two similar ventures, leaving an indelible mark on each. As President and CEO of Concertium from 2013 to 2020, he orchestrated a remarkable 6x valuation increase within six years. Notably, his leadership spearheaded over $50 million in cumulative cost savings for clients through impactful Digital Transformation initiatives. These accomplishments were underscored by an average CAGR of 22%. Furthermore, he pioneered the Captain’s Chair Dashboard software, integrating a client’s entire digital footprint into a unified SaaS application and mobile app. This innovation provided clients with a holistic view of their digital presence.

From 2010 to 2013, Pratik’s leadership as President of Career Transitions, LLC yielded a remarkable 5x revenue increase. He navigated the company’s comprehensive operations, including Sales & Marketing, Operations, Technology, and overarching 2 of 3 strategic direction, with full Profit and Loss (P&L) responsibility.

Pratik’s prowess as a transformative leader is manifest across his tenures at Career Transitions, LLC, Concertium, and IT Assist. His innate ability to identify market gaps in standardized sectors is instrumental in forging competitive advantages for midmarket companies through the strategic deployment of technology. Pratik’s empathetic leadership approach has fostered an environment of enduring loyalty and advocacy among employees, resulting in an astonishingly low turnover rate. This positive ripple effect significantly contributes to the competitive edge of the companies fortunate enough to have him at the helm.

In essence, Pratik’s journey epitomizes a harmonious fusion of visionary innovation, empathetic mentorship, and an unwavering commitment to seizing market opportunities. His leadership continues to drive mid-market companies to unprecedented heights of achievement.

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